The Fat Duck Group


The Fat Duck Restaurant, Heston Blumenthal, awarded three Michelin stars, restaurant of the year, Best Restaurant in the World and Best Restaurant in the UK.

From creative direction, digital artwork through to printed materials Beyond is proud to be a part of the Fat Duck Groups creative resource. We strive to deliver all projects on time and on budget.

What we did

  • Maintained visual identity across multiple brands
  • Creative digital & printed marketing campaigns
  • Working across multiple brand platforms
  • Animated gif creation

We are delighted to have worked as a marketing resource of the Fat Duck group for the past two years, delivering solutions on a number of brands by Heston Blumenthal.

These include: The Hind’s Head and The Crown, both based in Bray, Everdure and Salter. We have fostered a positive, ongoing relationship with the team at the Fat Duck, based on a responsive and high level work rate that supports, respects and drives each brand forward.

Creative marketing

Beyond have generated and deployed a graphical style and branded tone of voice for a range of printed collateral for The Crown, these include the below menu cards for the Sunday Supper Club.

Relevant imagery was chosen, alongside a working colour palette, which has since become a go to visual identity for The Crown.

“Working with Daniel in the last 2 years has been great. His creativity, attention to detail and ability to deliver projects while working on short deadlines has been fantastic. We have worked together in several projects with different formats and have always been able to stand out thanks to his work.”

Otto E. Romer, The Fat Duck

Seasonal identity

When asked to come up with ideas for The Crown’s seasonal identity, we jumped at the chance. Beyond created a set of graphical solutions that had a festive twist, but remained solidly recognisable as their own brand.

Recipe cards

Over the course of the last year Beyond has created a full set of 40, eight page recipe cards for Everdure, these cards are handed out at exhibitions as part of the overall promotional package.

They maintain and respect the brands integrity and showcase each recipe in a mouth-watering manner. As always, we were able to turn this work around efficiently and effectively.


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