Incognito Winchester

Creating an identity befitting of this eccentric Winchester speakeasy.

Branding | Creative Identity | Web Design & Development

Background

Based in the cathedral city of Winchester, Incognito is an immersive cocktail bar that invites customers to revisit the bygone age of the speakeasy.

We’ve worked with Incognito for three years, creating every aspect of the brand’s visual identity since launch, including its website, menus and marketing emails.

Bringing Chadwick Smithfield to life

The mythical Chadwick Smithfield is at the heart of the Incognito brand. We helped bring Chadwick to life with a unique identity that blends elements of traditional Victoriana with colourful acid-house.

From website through to bar menus, this striking visual style underpins the Incognito brand, flowing consistently across every touch point customers encounter.

Incognito Winchester typeface
Hendrick's Orbium poster

Hendrick's Orbium poster

NYE at Incognito poster

NYE at Incognito poster

Beers labels for Incognito X Red Cat collaboration

Beers labels for Incognito X Red Cat collaboration

Social feed

Incognito’s USP is the theatre it puts in to each of its cocktails. From bubbling bathtubs with chocolate ducks, to ancient Mayan chalices, Incognito was made for the Instagram generation. To ensure this key engagement-driver is fully leveraged we built in real-time social media integration into incognito’s bookings website.

Menus

As the bar operates a table-service, menus are the bread and butter of Incognito’s business. In the three years since Incognito launched we’ve created every one of its menus (4 incarnations and counting) enhancing this strategic sales tool with suitably immersive visuals.

Incognito Winchester menu

Summer 2020 drinks menu - front cover

Incognito Winchester menu

Summer 2020 drinks menu - spreads

Incognito Winchester menu

Summer 2020 drinks menu - spreads

Incognito Winchester menu

Summer 2020 drinks menu - spreads

Incognito Winchester menu

Summer 2020 drinks menu - back page

“The team at Beyond have lead on all digital and creative materials, been responsive and always deliver what we need. I would have no hesitation in recommending them.”

Nick Robinson, Incognito

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