Incognito Bars
Indulging the imagination of a beautifully unique bar experience.
All illustrations and menu designs, packaging design, animations, web design and build.
Theatre. Extravagance. Drama. Opulence.
Theatre. Extravagance. Drama. Opulence. These themes sum up what Incognito Bars are all about. With a handful of locations now open alongside the flagship Winchester experience, Incognito immerses visitors in a world of pure imagination.
What we delivered
- 01Creative direction and ideation
- 02All illustrations
- 03Menu designs
- 04All beer packaging
- 05Web design and build
- 06Micro animations
What We Did
We’ve worked with Incognito for years, creating every aspect of the brand’s visual identity since launch – including its website, menus and marketing emails.
But capturing the weird, wild creativity that has made it one of the most Instagrammable bars in the world wasn’t an easy task…
Communicating the Experience.
Incognito’s USP is theatricality; it’s an experience you have to physically encounter to truly appreciate. Each one of its signature cocktails is an event that unfolds before your eyes – from bubbling bathtubs with chocolate ducks, to ancient Mayan chalices, to diving helmets billowing with clouds of fog – Incognito was made for the Instagram generation.
Building this into the website was a challenge. We built the site so video, animation and fine-art illustration all run on it without slowing it down.
Say Hello to Chadwick.
Chadwick Smithfield is the heart of the Incognito brand; a mythical anthropomorphic cat, and your host in this world of pure imagination...
We helped bring Chadwick to life, with a unique identity that takes elements of traditional Victoriana – and puts them on acid.
In everything from the website through to the menus you can pick up at the bar, this striking visual style underpins the Incognito brand. It’s wild – but consistent across every touch point customers encounter.
“The noblest art is that of making others happy”
Stunning Results and Client Satisfaction
To make the digital experience as powerful as the physical, we also built real-time social media integration into incognito’s bookings website.
This keeps the story evolving as users browse and add their own content – and builds on the brand’s Instagrammable image.
“It’s been a total pleasure working with Beyond. They took something so hard to convey, and made it look effortless. The vision I had for Incognito was clear – and I’m so happy, so glad I picked Beyond to deliver it. They just got it. It looks and feels exactly right for us.”
