Incognito Spirit Company

Launching drinks under the brand of a theatrical cocktail bar experience.

Creative direction, illustration, and packaging design.

Incognito Spirit Co Strawberry and Raspberry Gin poster on an illuminated bus shelter at night

LAUNCHING A DRINKS BRAND AS OUT THERE AS THE BARS THEY’RE SERVED IN.

Incognito is an immersive cocktail bar experience. Imagine a speakeasy with a Victoriana meets Alice in Wonderland twist. It’s wild, yet refined – spectacular yet secretive. A real cocktail of contrasts.

PROJECT OVERVIEW

Creative direction and ideation
All illustrations
Packaging design
Label design
Micro animations

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Creative

Branding
Design
Illustration
Storytelling

Development

Bespoke web builds
Ecommerce
Creative development

Motion & Photo

Animation
Motion Graphics
Photography
Video

Performance

SEO
PPC advertising
Copywriting

What We Did

We’ve worked with Incognito for years, creating every aspect of the brand’s visual identity since launch – including its website, menus and marketing emails. So when the time came to launch the Incognito Spirit Company, we were the natural choice for brand continuity.

Drawing on the bar’s themes and concepts, we developed packaging and label designs for a new range of spirits, distilled locally; Spiced Rum, Golden Rum, Vodka, Vanilla Vodka, Dry Gin and Pink Gin.

Incognito Spirit Co London Dry Gin bottle artwork with a dapper lion in a theatrical distillery scene

Incognito Spirit Co Strawberry and Raspberry Gin artwork with a lounging lion in an enchanted woodland

Incognito Spirit Co Spiced Rum bottle artwork with a pirate lion on a tropical island stage set

Incognito Spirit Co Vanilla Vodka bottle artwork with a lion reading in a sunlit fairytale forest

Incognito Spirit Co Vodka bottle artwork with a tweed-clad lion in a green and pleasant landscape

Incognito Spirit Co Golden Rum bottle artwork with a lion amid a richly illustrated campsite scene

Pure Imagination.

Each drink had a carefully crafted persona and illustrated visual style attached to it – presented by a roaring evolution of the brands’ feline mascot, Chadwick Smithfield. We painstakingly artworked and tested boxes and labels, to ensure excellent print quality, fit and finish.

These became a limited run of exclusive special editions – and a timely launch saw Incognito Spirits win the Global Vodka Masters Gold award in 2023.

Incognito Spirit Co London Dry Gin presentation box and printed gift bag packaging design

Incognito Spirit Co Golden Rum poster displayed in a street advertising panel

Incognito Spirit Co Vanilla Vodka social media artwork shown on a smartphone screen

Micro Animations.

Each product was given its own micro animation, to enhance the brand experience and add subtle motion. It’s an unexpected twist, and a nod to the in-person experience the brand became famous for.

The design assets were rolled out across physical product labels, advertising campaigns and over digital properties, to excellent reception.

Six windowed Incognito Spirit Co gift boxes packaging the gin, vodka and rum range

Incognito Spirit Co bottle displays in the Heinemann Duty Free store at Kyiv airport

“Too much of anything is bad, but too much good whiskey is barely enough”

Mark Twain

A Unique Solution for a Unique Offering.

The Incognito brand is all about the whimsical, the fantastical and the playful. Bringing that to life on a 2D screen, and on flat packaging, with all the constraints of modern design – that was a challenge.

But we rose to it. And we gave the client something they’re beyond proud of. Working with such a unique and interesting brand has been one of the highlights of our work at Beyond, and the relationship we’ve fostered continues to go from strength to strength.

Nick Robinson

Incognito Bars and Incognito Spirit Company

“It’s been a total pleasure working with Beyond. They took something so hard to convey, and made it look effortless. The vision I had for Incognito was clear – and I’m so happy, so glad I picked Beyond to deliver it. They just got it. It looks and feels exactly right for us.”

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