MHR Fitness

Breathing fresh life into this personal training business, with a new website and enhanced identity.

Branding | Creative Identity | Web Design & Development

Background

Founded in 2016, Southampton-based MHR Fitness specialises in online and small-group personal training for a majority female clientele.

Recognising the business had outgrown its identity and online presence, MHR Fitness Director, Maxwell Rust, engaged us to overhaul the brand and its website.

Injecting a creative spark

Branding was at the forefront this brief, in particular an identity that reflected MHR Fitness’s personality, professionalism and energy. Also crucial was the ability to support online training – a product offer being rolled out in line with the website’s re-launch.

MHR Fitness typeface
MHR Fitness graphic

MHR Fitness graphic

MHR Fitness graphic

MHR Fitness graphic

MHR Fitness graphic

MHR Fitness graphic

Social feed

Community is centric to the MHR Fitness experience and something we continue to foster for the brand via their social media channels. We help to create topical brand updates that promote health and wellbeing, helping to reinforce MHR Fitness’s expertise while building a loyal brand following.

“From start to finish BEYOND were attentive to our needs and worked flat out to meet the tight deadline that we were working towards. They created a brand new identity for our business and have breathed fresh life into our website."

Max & Mark, MHR Fitness

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+44 (0) 755 791 8547