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Advertising has come a long way since the days that doctors endorsed cigarettes. Today, ad campaigns take many forms, from sponsored posts subtly inserted in your Instagram feed, to banners blinking at you from your favourite news site.

Advertising also commands different levels of investment and engagement, so it’s vital you channel your spend into platforms your target audience interacts with. We’ll help you devise ads that get seen by those that matter, and prompt the behavioural change you want to inspire.

Your company’s brand is its foundation, but building a brand is about more than what you see with your eyes. The underlying core of your brand is its belief system: the things you’ll stand for (and those you won’t). It’s this that influences purchasing decisions and ultimately decides if your audience buys in to what you’re selling.

Capturing brand loyalty is no easy feat but we can help you to succeed where so many others fail. And by doing so, convert trust with the core pool of users who have the power to seal your business’s fate.

What you say – and how you say it – can have a profound influence (Trump’s casual comment about ingesting disinfectant = case in point). That’s why getting your copy absolutely spot on is so important. After all, your brand’s voice is a powerful mechanism for connecting with your audience.

But well written copy isn’t just about using commas correctly. Copy is integral to SEO (search engine optimisation) as well as your ability to convert online sales. It can also land you in hot water if you get it wrong, putting your brand’s reputation and its profits at risk. All good reasons why you should enlist the help of a professional copywriter, like those on team Beyond.

Every visual element you use in your marketing forms your brand’s identity. From your company logo, right down to the nuanced little details like accent colours and whether you opt for a sans serif-font.

Your creative identity should act as a visual conduit for your brand, reinforcing your company’s values and complementing its tone of voice. Most importantly, it should be consistent across every touch point your audience connects with, until the two become so entwined a customer can recognise your brand by these details alone.

That’s the value of the creative identities we generate at Beyond.

Digital marketing is the most influential awareness tool businesses can leverage in our increasingly virtual world. It covers a range of activity, from SEO and PPC (pay per click) to blog writing, online advertising and social engagement.

The trick is to invest time and spend nurturing channels that will foster the outcome you want to achieve. Using the online habits of your audience (such as where they source information) to influence your activity. This is how we approach digital marketing at Beyond.

Any communications you send via email to your audience falls into the remit of email marketing. Whether it’s inspirational content promoting a new product range, a booking confirmation or an alert announcing a flash sale, if you’re using email as the mechanism, you’re email marketing.

As with all customer-facing comms your business generates, marketing emails should engage your creative identity and follow your tone of voice principles. At Beyond, we take care of the entire end-to-end process, from initial ideation and concept development, through to creation and deployment.

Sometimes it’s not enough to explain your idea in words. After all, a concept is subjective and open to interpretation. The audience might not grasp what you’re explaining and the message may become diluted or lost.

That’s where an interactive prototype comes into force, allowing you to demonstrate your ideas through a visual point of reference. It’s a process we use at Beyond to present website concepts to our clients, ensuring we finalise design decisions at a stage where changes are easier (and less costly) to make.

Have you ever noticed how your eye is immediately drawn to something that moves? Like a video in your Instagram feed? That’s the power of motion graphic design; it engages and holds a viewer’s attention for longer.

You only have to look at this website to appreciate the calibre of motion graphic design we offer at Beyond. It’s one of our standout services, combining our insatiable appetite for creativity with the knockout skills of our digital team. So whether you want a moving image that looks pretty on a page, or an animated graphic to enhance user experience, this is where team Beyond excel.

UX or User Experience design is a branch of website design that focuses on the customer journey. It’s an increasingly popular approach as Google now uses customer behaviour to influence its search results order – so websites that are optimised for UX are more likely to rank highly.

At Beyond, we apply UX web design principles into every online experience we create. Using the habits of our clients’ target customer as a guide, we create fluid websites that navigate responsively, encourage longer dwell times and boost conversions (all things that Google really REALLY loves).

A great example of UI (User Interface) design is your smartphone. Android and iPhone, for example, each offer similar but ultimately different user interfaces and this boils down to each product’s UI design.

In a way, both UX and UI influence user experience. But while UX design focuses on the backend navigation, UI design is responsible for the elements customers see; images, text and buttons. Getting the balance right is crucial. If one outweighs the other, your website will look great but function poorly. If the pendulum swings the other way, you’ll have a site that navigates beautifully but looks dire. Neither an ideal scenario (or use of your investment).

Like the infinite oracle that it is, the Internet is now the world’s go-to information source, dutifully responding to our search queries in a nanosecond. But, it’s a complicated beast, returning thousands of results with every query string, the order of which is determined by an algorithm that updates twice daily.

That’s why professional website design is so important.

Unlike out-out-the-box websites, a website that’s been purpose built and designed, as well as populated with professionally written copy, will generate higher page impressions for your business. Helping you to leapfrog to Google’s first results page (which incidentally is the only page that matters).

But the websites we build at Beyond don’t only drive traffic. Using the principles of UX and UI design we ensure that customers landing on your site find what they came for and do what you want them to. And really, what more could you want from your website than that?