The Crown at Bray
Driving awareness and boosting bookings at key times in the Crown’s seasonal events calendar.
Branding | Creative Identity | Digital Marketing | Email Marketing
Background
Based in Bray in Berkshire, The Crown at Bray is a country style gastro pub, serving real ales alongside elevated pub classics.
Following enhanced competition in the catchment, the Crown enlisted Beyond’s creative skills to ensure bookings remained consistent and customer loyalty intact.
Seasonal campaigns
Wanting to maximise dining capacity at key revenue-boosting times, The Crown at Bray tasked us with creating a series of table toppers and marketing emails that would generate awareness and convert into bookings.
Taking influence from the pub’s heritage and values, we drew on classical illustration and sentiment in our designs, producing digital and printed campaign materials to drive conversions for Mother’s Day, Christmas and Sunday lunch.
Sunday Table Talkers
Mothers Day Table Talker
Mothers Day Table Talker
Social posts
We enforced these campaigns across The Crown’s social media channels; creating a series of graphical posts the pub could upload to boost online engagement among an invested audience who were ripe for conversion.
The Crown marketing brochure
The Crown also enlisted our print design services for a promotional marketing brochure. We created a dynamic layout, blending lifestyle imagery with illustration, and binding the brochure in an outer jacket that gave the illusion of aged leather.
The Crown Book - front cover
The Crown Book - spreads
The Crown Book - spreads
The Crown Book - back cover
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