The Crown at Bray

Driving awareness and boosting bookings at key times in the Crown’s seasonal events calendar.

Branding | Creative Identity | Digital Marketing | Email Marketing

Background

Based in Bray in Berkshire, The Crown at Bray is a country style gastro pub, serving real ales alongside elevated pub classics.

Following enhanced competition in the catchment, the Crown enlisted Beyond’s creative skills to ensure bookings remained consistent and customer loyalty intact.

Seasonal campaigns

Wanting to maximise dining capacity at key revenue-boosting times, The Crown at Bray tasked us with creating a series of table toppers and marketing emails that would generate awareness and convert into bookings.

Taking influence from the pub’s heritage and values, we drew on classical illustration and sentiment in our designs, producing digital and printed campaign materials to drive conversions for Mother’s Day, Christmas and Sunday lunch.

The Crown typeface
Sunday Table Talkers

Sunday Table Talkers

Mothers Day Table Talker

Mothers Day Table Talker

Mothers Day Table Talker

Mothers Day Table Talker

Social posts

We enforced these campaigns across The Crown’s social media channels; creating a series of graphical posts the pub could upload to boost online engagement among an invested audience who were ripe for conversion.

The Crown social media artwork - Christmas
The Crown social media artwork - NYE

The Crown marketing brochure

The Crown also enlisted our print design services for a promotional marketing brochure. We created a dynamic layout, blending lifestyle imagery with illustration, and binding the brochure in an outer jacket that gave the illusion of aged leather.

The Crown book

The Crown Book - front cover

The Crown book

The Crown Book - spreads

The Crown book

The Crown Book - spreads

The Crown book

The Crown Book - back cover

Not all those that wander are lost, Where to next?

Solis Energy Solutions

Solis Energy Solutions

Helping a green energy start-up enter the market with a strong online presence.

The Fat Duck Group

Heston Blumenthal's Fat Duck Group

Providing full-service support for Heston Blumenthal’s hospitality brand portfolio.

Whatever we do
it’s
immersive creative innovative thoughtful accurate hot as f**k

Would you like to
discuss your project?

hello@theplacebeyond.com

+44 (0) 755 791 8547