BeU Swindon

BeU SWINDON — BUILDING TRUST AND CONNECTION AROUND YOUTH MENTAL HEALTH

Brand messaging and strategy, filmed hero video, photography, animated illustrations. Bespoke site design and development, SEO campaign, social media management

View Website

BeU Swindon — Building Trust and Connection Around Youth Mental Health.

Co-production workshops with young people, Brand messaging & campaign strategy, Fully storyboarded and scripted hero video, animated illustrations, Bespoke website design and development, Monthly SEO campaign, Multi-platform social media management.

LIKE THIS PROJECT?
WOULD YOU LIKE SOMETHING SIMILAR?
REACH OUT TO US.

Contact

Creative

Branding
Design
Illustration
Storytelling

Development

Bespoke web builds
Ecommerce
Creative development

Motion & Photo

Animation
Motion Graphics
Photography
Video

Performance

SEO
PPC advertising
Copywriting

The Challenge

Mental health services for children and young people are more important than ever—but accessing them can be confusing, intimidating, or simply overwhelming. BeU Swindon, a community mental health initiative for young people aged 0–25, approached The Place Beyond with a clear mission:

“Help us reach young people and their families with a message of understanding, accessibility, and hope.”

The challenge? Break down the stigma around mental health, simplify complex service information, and create a digital-first presence that feels human, helpful, and youth-led. It had to speak to multiple audiences—young people, parents, carers, and professionals—without diluting the message or tone.

Our Response: Creativity with Compassion

From the outset, we knew the success of this project would rely on authenticity and collaboration. Rather than simply creating content about young people, we developed it with them.

Hero Video: Storytelling with positivity and energy

At the heart of the project was a hero video, designed to introduce BeU Swindon and its services in a way that was emotionally engaging, visually distinctive, and tonally warm.

Key Elements:

Script Development: Crafted in collaboration with young people and mental health professionals, balancing emotional resonance with clarity.
Storyboarding: Every scene was carefully planned to create a smooth narrative arc, from confusion and anxiety to support and hope.
Illustration Style: We developed a custom animation style with soft, kind, pastel-toned illustrations—a deliberate contrast to the clinical or overly corporate style often seen in public health campaigns.
Motion Design: The animations were subtle, fluid, and comforting—designed to feel immersive without overstimulating viewers.

The final result was a 2-minute video that served as both a brand introduction and a reassurance tool, communicating that “empowerment” in a visually and emotionally compelling way.

Website: A Bespoke Digital Hub for Mental Health Support

We designed and developed a fully bespoke website for BeU Swindon—tailored to their audience, service pathways, and communication needs.

UX & Design Highlights:

Accessible structure: Information clearly segmented for young people, parents/carers, and professionals.
Support-driven design: Clear calls-to-action for self-referral, service information, and emergency support.
Friendly UI: Soft colour palettes, illustrated accents, and a conversational tone made the website feel approachable and non-judgemental.
Mobile-first approach: Optimised for mobile to ensure young users could access support easily and privately.

The site’s design choices were all rooted in empathy—stripping away the intimidating layers often found in service websites, and replacing them with clarity, warmth, and trust.

Social Media Management: Platform-Appropriate & Youth-First

We took over full content creation and management for BeU’s social media presence across Instagram, Facebook, and X (Twitter), with plans to expand into TikTok and YouTube Shorts.

Strategy:

Informational content: Explaining services, referral pathways, and coping strategies in plain English
Engagement content: Polls, quotes, questions, and challenges to spark community conversation
Visual cohesion: Illustration-led posts that matched the website and video style
Tone of voice: Calm, compassionate, and encouraging—never patronising or overly clinical

The result was a consistent, credible voice across channels, helping build long-term trust with followers and driving web traffic organically.

Ongoing SEO Campaign: Reaching the Right People, at the Right Time

Once the site launched, we initiated a monthly SEO campaign to increase visibility and reach the audience exactly when they needed support. This included:

In-depth keyword research specific to youth mental health in Swindon
Technical on-site optimisation
Local SEO strategies to target Swindon-based searchers
Content planning to expand reach through blog and resource development

By focusing on high-intent search terms—like “mental health support Swindon teenagers” or “help for anxious young person Swindon”—we were able to help BeU connect with people actively looking for support.

BeU Swindon has reported that young people feel seen, heard, and supported—and that’s the ultimate success metric for us.

Why It Matters: In a time where young people are facing unprecedented mental health challenges, services like BeU Swindon are critical. But services can only help if they’re accessible, visible, and relatable.Through this project, The Place Beyond helped BeU become more than just a service. We helped them become a trusted presence in the lives of young people.

Projects From Beyond.

All in-house, all the time.

Every project is managed, planned and carefully crafted by an in-house team of creatives and developers, giving you direct contact with the people at the helm. We collaborate with clients, to bring visions to life.

The Kirkmichael Arms

In the heart of Scotland - The playground of Robert The Bruce. A land of Lions, Legacy and Heritage. Of poets and Kings.

Illustration, web design and development, photography, SEO campaign. Storytelling and brand narrative.

View Project

BeU Swindon

BeU SWINDON — BUILDING TRUST AND CONNECTION AROUND YOUTH MENTAL HEALTH

Brand messaging and strategy, filmed hero video, photography, animated illustrations. Bespoke site design and development, SEO campaign, social media management

View Project

Incognito Spirit Company

Launching drinks under the brand of a theatrical cocktail bar experience.

Creative direction, illustration, and packaging design.

View Project

Fortunate Son

Legendary winemaker in California’s Napa Valley.

Illustration, web design and development – brought to life with animation and storytelling.

View Project

Screencraft

Screencraft Display is a name well known to those in the know. Based in Hull, they are makers in the truest sense —
blending high-end industrial production with design thinking, to create point-of-sale experiences that elevate the everyday.

View Project