Screencraft
Screencraft Display is a name well known to those in the know.
Screencraft Display is a name well known to those in the know. Based in Hull, they are makers in the truest sense — blending high-end industrial production with design thinking, to create point-of-sale experiences that elevate the everyday.Yet, despite their portfolio and reputation, Screencraft’s story was largely untold. Their digital presence lacked the impact, energy and personality that their work so clearly embodies.They came to The Place Beyond with a clear but challenging brief:
“Help us show the artistry in what we do — and connect with people who care about craft, detail and design as much as we do.”
This was more than a content project. It was about translation — turning process into emotion, machinery into rhythm, and objects into stories.
The Hero Video: Energy, Precision, Truth
We developed, scripted, storyboarded, and produced a hero video that would act as a creative cornerstone for the entire brand expression. Not a corporate explainer. A short film — alive with movement, rhythm, and tactility.
The pacing was deliberate: high energy, but not frantic. We wanted to communicate precision, confidence, and momentum — the feeling of a team in flow.
Repurposed for Social:
From this long-form hero video, we produced shorter modular edits optimised for platforms like Instagram, LinkedIn, and Facebook — adapting the story to fit different rhythms while maintaining tone and quality.
The Website: Design in Service of Story
A strong story needs a strong setting — so we designed and developed a fully bespoke website to serve as the digital home for Screencraft’s identity.
But this wasn’t just about aesthetics. The site needed to inform, guide, and convert. It needed to speak to buyers, specifiers, and creative agencies — all with different needs, but a shared appreciation for well-considered design.
Key Web Features:
- A modular layout system that could evolve with the brand
- Video woven through the site, so the story never breaks
- Case studies structured around outcomes, not just products
- Clear, honest copy that avoided jargon and emphasised capability
- Clean typographic hierarchy to allow space for visual storytelling
- Fully responsive, lightning fast, and built to scale
The Impact: A Platform for Possibility
Since the launch of the new video and website, Screencraft Display has stepped into a new chapter. Their sales team now has a visually compelling tool to support outreach. The brand is being noticed by higher-calibre design clients, and the content has laid the groundwork for future campaigns.
It’s not just about metrics — it’s about transformation.
- Prospective clients now feel the quality before they see the quote.
- The Screencraft team now see their own work through a new lens.
- The brand now has a voice that matches its capability.
Final Reflection: The Power of Creative Translation
For us at The Place Beyond, this project was about much more than marketing. It was a reminder of how design, when done with intent, can bridge the gap between process and poetry. Between what a company does, and what it means.
Screencraft Display makes things. Beautiful things. Functional things.
Our job was to make sure the world sees them — and feels something too.
