Marwell Zoo

Hero illustration · Animation · Social campaign assets

Project Overview

Marwell Zoo commissioned Beyond to create the hero illustrations, which were then turned into animations and used on their site and social platforms, as well as offline media. This was for their annual Winter Wonderland and Glow seasonal campaigns, two of the most commercially critical periods in the zoo's calendar.

Creative

Branding
Design
Illustration
Storytelling

Development

Bespoke web builds
Ecommerce
Creative development

Motion & Photo

Animation
Motion Graphics
Photography
Video

Performance

SEO
PPC advertising
Copywriting

The Challenge

Marwell Zoo needed a creative partner to develop distinctive, deployment-ready campaign imagery that could anchor their full seasonal campaigns across every channel, from digital assets, printed materials, to social media, while giving their in-house team the independence to run the campaign entirely on their own.

Solution
Beyond developed a small deck of bespoke hero illustrations capturing the warmth, magic and character of each event. Every illustration was then brought to life through bespoke animation, giving Marwell a complete library of motion assets alongside static originals, adapted across all major formats with a consistent visual identity throughout.

Impact

Impact
The final output gave the Marwell team everything they needed to run a full social campaign independently: animated hero content, static adaptations across all major formats, and a visual identity that worked seamlessly from offline media down to an Instagram story

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