Digital marketing agency in Southampton: We'll say which channels are worth your money.
Not sure whether you need SEO, Google Ads or social media? We look at how your customers find businesses like yours, start you on the two or three channels that fit, and make the photos, posts and pages each one needs.
Trusted by The Kirkmichael Arms, Summer Dreams, Fortunate Son and BeU Swindon
engineDigital marketing services, planned and made by one team
You want more bookings, orders or enquiries, and every channel claims it can bring them. We start by looking at where your customers go to find businesses like yours, and what makes them pick one. Then we put you on the two or three channels that will do the most for your budget, in a sensible order.
You deal with one team in Southampton. The people who plan your marketing also take the photos, write the posts, build the web pages your ads link to and run the campaigns. So everything looks like the same business, and nothing waits on an outside photographer or developer.
What you get
- 01
A plan you can follow
Which channels to use, what each one is for and what to spend, agreed with you before any money goes out.
- 02
Photos, film and posts
Photography, video, illustration and words, made in our studio for each channel.
- 03
Pages for your ads to link to
Web pages built for a campaign, so people land on the thing they clicked for.
- 04
The day-to-day running
SEO work each month, ads checked daily, posts scheduled and comments answered.
- 05
A report and a call each month
What each channel did and what it cost, in plain English, and what we'll change next.
Which digital marketing channel should you start with?
It depends on whether people already search for what you sell, and how soon you need them through the door.
The four channels, in plain terms
- 01
SEO
Start here if people already search for what you sell, like 'tasting menu near me'. SEO (search engine optimisation) moves your website up Google's free results. It builds month by month, and you don't pay for each visit.
- 02
Google Ads
Use it when you need to be seen in Google now, for an opening, a busy season or a quiet midweek. You pay each time someone clicks, so it suits you if you know what a booking or a sale is worth.
- 03
Paid social
Reaches people who don't know you exist yet. Ads on Facebook, Instagram and TikTok can be shown to people by where they live, their age and what they're into.
- 04
Social media
Keeps the people who already like you coming back, with regular posts and replies in your own voice.
Explore our marketing services
How we run your digital marketing
Search, social and paid ads, run as one campaign
BeU Swindon gives free mental health support to children and young people in Swindon, up to the age of 25. Young people, parents, carers and professionals all look for help in different places, so we ran its SEO, its Instagram, Facebook and X accounts, and its paid ads on Facebook and Instagram as one campaign.
Visits from unpaid search rose 89.9%. Its everyday Facebook posts reached 134,733 people, and the paid ads reached 171,764 and brought 15,414 visits to the website.
“The Place Beyond proved to be an exceptional partner on the BeU Swindon project. What stood out from the beginning was the depth of research undertaken to truly understand our audiences, exploring the needs, behaviours and motivations of the young people, parents, carers and professionals we wanted to engage, ensuring every aspect of the campaign was built on genuine insight.”
Campaigns, launches and the photos and artwork behind them
Digital marketing FAQs
What does a digital marketing agency do?
A digital marketing agency helps the right people find and choose your business online, through Google, ads, social media and your website. We run SEO, Google Ads, paid social and social media from one team in Southampton, and our studio makes the photos, films, words and web pages those channels need.
Do we need a new website before we start?
Not always. In the first step we look at your website alongside everything else. If it's slow, hard to book from or missing the pages your ads would link to, we'll tell you, because paying to send people to a weak page wastes money. We can build new pages, or a whole new site, in our own studio.
How much does digital marketing cost?
It depends on how many channels you need, how much we make for them each month and, for ads, how much you want to spend with Google or Meta. Your ad budget goes straight to the platform, and our fee covers the planning, the content and running the campaigns. Tell us your goals and budget on a free call, and we'll give you a clear quote before you commit.
How soon will we see results?
Paid ads can bring visitors from the day they go live. SEO and everyday social media build up gradually, as your Google rankings climb and your following grows, so nobody can honestly promise a date. Before you start, we'll tell you what to expect from each channel, and every month we'll show you what has changed.
Do you do marketing for restaurants and wine brands?
Yes. Fine-dining restaurants and premium drinks brands make up most of our clients. We plan your marketing around your year, from openings and busy seasons to the quiet weeks you want to fill. For example, one shoot across Ayrshire gave The Kirkmichael Arms, a Michelin-listed pub, photos for its website, social media and print.
Do you work with businesses across Hampshire and further afield?
Yes. Our studio is in Southampton, and Marwell Zoo is one of our Hampshire clients. We also work with clients in Ayrshire, Manchester, Swindon, Provence and California, and we travel to you for photo and film shoots.
Who will work on our marketing?
Senior people from our own team in Southampton, covering marketing, design, illustration, photography, film and web development. The person planning your campaign works in the same studio as the people photographing and building it, so a change to an ad or a web page doesn't have to wait for another company.
Do you make the content as well as run the campaigns?
Yes. Photos, illustration, video, words and web pages are made in our studio by the same team that runs your campaigns. For Zouk in Manchester, we photographed and filmed the restaurant and launched its new look with Bez of Happy Mondays delivering tiffin boxes around the city on a Zouk-branded tuk tuk.
Ready when you are
Find out where to start.
Tell us what you sell, who you want to reach and what you've tried so far. We'll reply within one working day and set up a free call to talk it through.
What happens next
- 1You'll hear back from us within one working day.
- 2We'll set up a free, no-obligation call with the people who'd actually do the work. Everything is made in-house.
- 3You get a clear proposal with scope, timeline and cost, usually within a week of our call.
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