Google Ads & PPC agency in Southampton: You pay for the click. We build where it lands.
Google Ads puts you at the top of Google when people search for what you sell. We plan the ads, build the pages they open and check them every day. You keep full access to the account, and if ads won't pay off for you, we'll say so first.
engineGoogle Ads management, including the page your ad opens
Google Ads, also called PPC (pay-per-click), shows your ad at the top of Google when someone searches for what you sell. You pay Google each time someone clicks.
As a PPC agency in Southampton that also designs and builds websites, we look after the ad and the page it opens. Sending paid clicks to a page that wasn't made for that search is one of the quickest ways to waste a budget.
We set your campaigns around what a customer is worth to you, whether that's a booking, an order or an enquiry. Before any money goes to Google, we'll show you the searches we'd pay for, the budget, how results will be tracked and the page each ad will open.
What our Google Ads management covers
- 01
Planning and keywords
Which searches are worth paying for, what a booking or a sale is worth to you, and a budget to match.
- 02
Setting up and running the ads
The account set up, the searches you don't want to pay for blocked and the ads written, then daily changes to bids and budget.
- 03
Landing pages
The page each ad opens, designed and built in our studio for the search you're paying for.
- 04
Tracking and reports
Each booking, order or enquiry traced back to the ad that brought it, and reported in plain numbers.
When Google Ads is worth the money, and when it isn't
Google Ads isn't cheap. You pay Google for every click, and you pay someone to keep the account in shape, so before we build anything we check whether the numbers can work for you.
If they can't, we'll say so and suggest what would do the job better, whether that's SEO, paid social or waiting until you have a page worth sending people to.
Signs it will pay
- 01
People already search for what you sell
Google Ads answers a search. If nobody types what you sell yet, ads on Facebook or Instagram are usually a better place to start.
- 02
You know what a customer is worth
A booking, a case of wine or an enquiry needs a value, so we know how much a click is worth paying for.
- 03
Your margins can carry the click
In busy markets clicks get expensive, so we check your margins and your competitors first.
- 04
There's a page ready for the click
If there isn't, we design and build one before the campaign starts.
What happens after someone clicks your ad
An ad makes a short promise, and the page it opens has to keep it straight away. That means the words the person searched for, the menu or product they wanted, and one clear way to book or buy.
We design and build those pages in our own studio, alongside the ads, so the ad and the page always match. It's the team that designed and built Moor Hall's website, where one landing page leads guests to the restaurant, the rooms or The Barn.
How we run a Google Ads campaign
Google Ads FAQs
What does a Google Ads agency do?
A Google Ads agency plans, sets up and runs your paid search ads. That covers choosing the searches to pay for, writing the ads, setting bids, tracking results and making daily changes, all aimed at turning paid clicks into customers with as little waste as possible. We also design and build the pages your ads open.
Is Google Ads worth it for my business?
Sometimes the honest answer is no, and we'll tell you. It works best when people already search for what you sell, you know what a customer is worth, and your margins can carry the cost of a click. We look at your numbers and your competitors before suggesting a budget.
How much does Google Ads cost?
There are two parts. Your ad budget goes straight to Google, and our fee covers the planning, the landing pages, the tracking and the daily management. The total depends on how busy your market is and how much you want to spend. We'll suggest a budget that gives the campaign room to work, and price our fee clearly against it before you commit.
Will we have access to our Google Ads account?
Yes. You have full access to the account from the start, so you can see every pound being spent, every search it was spent on and every result it brought in. If you ever want to run it yourself or move to someone else, you can take it over.
Do you build the landing pages too?
Yes, and we'd recommend it. Sending paid clicks to your homepage or a slow page wastes budget. We design and build a page for each group of searches you're paying for, in our studio and alongside the ads, so the ad and the page say the same thing.
Can wine and spirits brands advertise on Google Ads?
Yes. The United Kingdom is on Google's list of countries where alcohol ads are allowed, including ads for drinks people can buy on your website. Ads must not target or be designed to appeal mainly to people under the legal purchase age, or encourage excessive drinking, and a few formats can't carry alcohol ads at all. In the UK, ads also have to follow the CAP Code.
Do you have Google Ads case studies?
There aren't any on our site. The paid ads we can show you ran on Facebook and Instagram, where BeU Swindon's campaigns brought 15,414 visits at an average of £0.18 a click. Our published search results come from SEO, such as a 45% rise in website traffic for The Kirkmichael Arms. On the free call we'll show you how we'd set up, track and report your account.
What's the difference between Google Ads and SEO?
Google Ads puts you in front of searchers straight away, for as long as you keep paying. SEO earns your place in the unpaid results over time, and you don't pay for each visit. Many businesses use ads for a launch or a season while SEO builds underneath, and we run both.
Which types of Google Ads campaign do you run?
Search ads are the core, plus Shopping ads for online shops and remarketing, which shows ads to people who visited your site without booking or buying. We also run Microsoft Ads where your customers use Bing, and pair search ads with paid social when that's the better mix.
Ready when you are
Find out if Google Ads will pay off.
Tell us what you sell, what a customer is worth to you and what you'd like to spend. We'll reply within one working day and set up a free call. If Google Ads won't pay off for you, we'll say so.
What happens next
- 1You'll hear back from us within one working day.
- 2We'll set up a free, no-obligation call with the people who'd actually do the work. Everything is made in-house.
- 3You get a clear proposal with scope, timeline and cost, usually within a week of our call.
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