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Web app development in Hampshire: Booking forms, shops and a game in a wine label.

If your website has to do things, like take bookings, show live information, sell or let visitors play, we build those parts. We design and code them together in our Southampton studio, so they look and work like the rest of your site.

Trusted by Moor Hall, Chêne Bleu, Incognito and The Kirkmichael Arms

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Web app development for websites that have to do things

Beyond builds web apps in Southampton, Hampshire. A web app is the part of a website that lets people do something: book, buy, sign up or play. Most of ours sit inside websites we've designed for established brands and organisations.

We design and code them in the same studio, so your booking form or game looks like the rest of your site and works properly on every phone. You get the feature, the connection to the system behind it, and a plan in writing before we start.

What we can build into your site

  1. 01

    Booking forms

    Reservations that go straight into the booking system you already use, in a few short steps.

  2. 02

    Menus and news your team updates

    Menus that change with the season, and news or journal pages, kept up to date by your team.

  3. 03

    Shops and sign-ups

    A shop or sign-up page for your products, working with whoever runs your checkout.

  4. 04

    Pictures and stories to explore

    Illustrations that reveal a story when you hover over them, or a hidden treasure hunt.

  5. 05

    Live social posts

    Your guests' own social media posts appearing on your site as they share them.

01Website or web app?

Do you need a web app, or a website?

A website tells people about your business. A web app lets them do something with it: book, buy, sign up, play. Most of what we build is a bit of both.

If your visitors only need to read about you and get in touch, a well-built website is enough. You probably need some app work if one of these is true.

Signs you need more than pages

  1. 01

    Visitors need to book, buy or sign up

    A table for Friday, a case of wine, a place on a waiting list.

  2. 02

    Something changes faster than a page should

    Menus, availability or stock that your team updates all the time.

  3. 03

    It has to talk to another system

    A reservation system, a shop, a checkout partner or a social feed.

  4. 04

    You want people to stay and explore

    A game, a hidden world or a story that rewards a closer look.

The Moor Hall website, with reservations wired to the estate's booking system
02The process

How we build a web app

  1. 01 / 05

    The job it has to do

    We start with the problem it has to solve, the people who'll use it and the systems it has to work with, such as your booking system or shop.

    Getting this clear first saves money later.

  2. 02 / 05

    Written specification

    We write down every feature, every screen and every step a user takes, from the first tap to the confirmation message.

    You know exactly what's being built, and what it costs, before we start.

  3. 03 / 05

    Interface design

    We design the screens to match your brand and go through them with you.

    It should feel right before any real code is written.

  4. 04 / 05

    Build in phases

    We build in stages on Next.js and React, connecting your booking, payment or content systems as we go.

    You can try working parts early, and we improve them together.

  5. 05 / 05

    Test & release

    We test speed, ease of use and the awkward cases real users always find, then launch and keep watching.

    After launch we add to it as you learn what people use.

The Incognito website, welcoming visitors to its world of pure imagination
“It’s been a total pleasure working with Beyond. They took something so hard to convey, and made it look effortless. The vision I had for Incognito was clear – and I’m so happy, so glad I picked Beyond to deliver it. They just got it. It looks and feels exactly right for us.”
Nick Robinson · Incognito Bars and Incognito Spirit Company
Incognito Spirit CompanyLaunching drinks under the brand of a theatrical cocktail bar experience.
03In action

BeU: one page builder behind a website for every region

BeU provides mental health support in several parts of England, and each region needs its own website. Instead of building every site from scratch, we built one editing system they all share, so a new region starts from a working site rather than a blank page. BeU's sites for Nottinghamshire, Norfolk, North Yorkshire and BeU Hubs all run on it.

The editing system, Sanity, comes with more than 30 ready-made sections, from page headers and FAQs to contact forms and urgent-help contacts. Starting a new region is mostly setup and content, which keeps the cost of each new site down.

What BeU's team can do without us

  1. 01

    Build new pages

    Stack ready-made sections, edit them on the live page and drag them into order.

  2. 02

    Change the whole site in one place

    Menus, footer, colours, urgent-help contacts and pop-ups are all set once for each site.

  3. 03

    Write once, use everywhere

    FAQs, testimonials and shared sections appear on any page that needs them.

  4. 04

    Make their own forms

    Choose the questions, and the answers go straight to the right inbox.

A BeU website on a laptop
04The work

Websites with working parts

05FAQs

Web app development questions

What is web app development?

It's building the parts of a website that let visitors do something: book, buy, see this season's menu, play a game. It usually means connecting your site to another system, like a reservation system or a checkout, so the visitor can finish what they came to do in one place.

What's the difference between a website and a web app?

A website gives people information. A web app lets them act: log in, book, pay, play. The line blurs, because many websites have app parts inside them. If your visitors only need to read about you and get in touch, a well-built website is all you need, and we'll tell you so.

Can you connect our website to the booking system we already use?

Usually, yes. We link your site to your reservation system so bookings go straight into it. Moor Hall's guests, for example, book directly into the restaurant's own system from its website. Name your system on the first call and we'll find out how it connects before we put a price on anything.

Can you build a game or interactive campaign into our website?

Yes. We can turn an illustration into something visitors explore, hide a treasure hunt in it, or tell a story as people scroll. Features like these give visitors a reason to stay and to tell their friends. Tell us the idea, even if it's rough, and we'll work out what it would take.

What technology do you build web apps with?

Next.js and React for what visitors see, Sanity for the words and pictures your team edits, and whichever booking, shop or checkout system the feature depends on. Pages are prepared before they reach the visitor, which keeps them quick even when they're full of illustration and animation.

How do you scope a web app?

We write down every feature, screen and connection, and who each one is for, before design starts. You get a plan you can hold us to and a price against it. If you want to change something along the way, we work out what the change costs with you before doing it.

How much does web app development cost?

It depends entirely on what it has to do, which is why we write the plan first. Linking one booking form and building a full game for your site are very different jobs. You'll get a clear price against the agreed plan before any development starts.

How long does it take to build a web app?

It depends on the features and the systems involved, so the written plan gives you a realistic timeline before you commit. If there's a launch date or a season you're aiming for, tell us early and we'll plan the stages around it.

Do you build web apps for Hampshire businesses?

Yes. Our studio is in Southampton, and we built the booking site, with its live feed of guests' social posts, for Incognito, whose flagship bar is in Winchester. We also build for clients across the UK and abroad. Tell us what your site has to do and which systems it uses, and we'll start from there.

Ready when you are

Describe what it needs to do.

Describe what it needs to do, even roughly, and which systems it has to work with. We'll reply within one working day and set up a free call to talk it through.

Goals – target audience – competitors – timelines – inspiration

No obligation. We reply within one working day.

What happens next

  1. 1You'll hear back from us within one working day.
  2. 2We'll set up a free, no-obligation call with the people who'd actually do the work. Everything is made in-house.
  3. 3You get a clear proposal with scope, timeline and cost, usually within a week of our call.
06Related services

Explore more of our web work

Our work, one studio.

Every project here was made in-house.

The designers, illustrators, photographers and developers behind these work together in our Southampton studio, and they’re the people you’d talk to about yours.

The Maison Roux brand film, filmed by Beyond at The Waterside Inn in Bray

Maison Roux

Alain Roux's whole house, filmed and brought together on one website.
Website design and build, two days of filming and a brand film for Maison Roux, the house of three-Michelin-star chef Alain Roux: The Waterside Inn, Brasserie Roux, the Alain Roux Culinary School and the Alain Roux Boutique.
The Kirkmichael Arms

The Kirkmichael Arms

In the heart of Scotland - The playground of Robert The Bruce. A land of Lions, Legacy and Heritage. Of poets and Kings.

Illustration, web design and development, photography, SEO campaign. Storytelling and brand narrative.
Collage of Moor Hall website page designs featuring food photography, illustrations and menus

Moor Hall

The UK's newest Three Michelin Star restaurant, Chef Patron Mark Birchall's imagination made real: a vision of what food, providence and respect for nature should be, built from extraordinary effort, deep knowledge, and a refusal to accept the ordinary.

Web design and development. Illustration and animation. SEO campaign. Storytelling and brand narrative.
Marwell Zoo campaign artwork of a glowing star-covered giraffe and fairy in an enchanted night-time forest

Marwell Zoo

Hero illustration · Animation · Social campaign assets
Chêne Bleu

Chêne Bleu

"From little acorns, mighty oaks grow" - The Chêne Bleu story, told their way

Web design and development. Animated brand film. Storytelling and brand narrative.
BeU Swindon

BeU Swindon

BeU SWINDON — BUILDING TRUST AND CONNECTION AROUND YOUTH MENTAL HEALTH
Brand messaging and strategy, filmed hero video, photography, animated illustrations. Bespoke site design and development, SEO campaign, social media management
Incognito Spirit Co Strawberry and Raspberry Gin poster on an illuminated bus shelter at night

Incognito Spirit Company

Launching drinks under the brand of a theatrical cocktail bar experience.

Creative direction, illustration, and packaging design.
Fortunate Son

Fortunate Son

Legendary winemaker in California’s Napa Valley.

Illustration, web design and development – brought to life with animation and storytelling.
Screencraft

Screencraft

Screencraft Display is a name well known to those in the know. Based in Hull, they are makers in the truest sense —
blending high-end industrial production with design thinking, to create point-of-sale experiences that elevate the everyday.
Summer Dreams Wines

Summer Dreams Wines

An exclusive winery on California's Sonoma Coast.

Video, web design and ecommerce build, SEO, UI and UX.
Surreal blue collage artwork for The Fat Duck by Heston Blumenthal, with whimsical sea imagery

The Fat Duck

Heston Blumenthal’s iconic triple Michelin Star restaurant.

Additional illustration, web design and development. Anthology menu design and storytelling.
Incognito gin gift box packaging beside Pure Imagination key art with a lion character

Incognito Bars

Indulging the imagination of a beautifully unique bar experience.

All illustrations and menu designs, packaging design, animations, web design and build.
Moosh Vodka Hero

Moosh Vodka

Moosh Bet on Us: How We Designed a Winning Vodka Brand

Creative Direction, Branding, Illustration, Packaging.
Fantastical collage artwork for Zouk Tea Bar with a winged figure, lush gardens and glowing lanterns

Zouk Tea Bar Manchester

Manchester’s Icon of Indian and Pakistani cuisine.

Illustration, animation, web design and build, SEO, packaging design, photography, video and experiential marketing.

Let’s Go Beyond.

Frobisher House
Nelson Gate
Southbrook Road
Southampton
SO15 1GX

02382 449742

hello@theplacebeyond.com

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