A Paid Social Media Agency Built to Pay for Itself.

Paid social gets you in front of new audiences fast. The hard part is making sure they're the right ones, and that the spend brings something back. We treat your spend like our own. Every pound has to earn its place, and every campaign is constantly refined on what it actually delivers for the business.

Paid social strategy, creative and management across Meta, TikTok and beyond, all in-house
Budget aimed at the people most likely to act, with creative built to stop the scroll and earn the click
Trusted by brands from Michelin-starred restaurants to independent founders in the UK and internationally

Start Your Paid Social Campaign

Reach Is Easy. The Right Reach Isn’t.

Anyone can boost a post and watch the impressions climb. As a paid social media agency, we care about the harder questions. Did the spend reach the right people? And what did they do next? Reach without intent is just a number that makes a report look good. That isn’t useful for anybody.

Our paid social advertising starts with who you need to reach, then builds the creative and the targeting around them. We run the campaigns, manage the budget daily and treat under-performing spend as something to fix rather than hide. As a paid media agency that has a deep understanding of branding, the ads will look like you and feel like you, rather than a template with your logo dropped in.

The aim is simple. More of the right people, for less, with numbers and data you can trust.

Why Partner With Us for Paid Social.

Anyone can get you clicks. Getting you clicks from the people who are most likely to convert is the harder bit. Here's why brands who want to grow through paid social come to The Place Beyond:

Your money, our discipline - We manage spend like it’s coming out of our own pocket. Every campaign earns its budget or it changes.
Creative that converts - Ads made in-house by the team behind your brand. Sharp targeting saves a dull ad about as well as a fast car saves a bad driver.
Honest reporting - Real numbers on cost, reach and action. No vanity metrics, no hiding the spend that didn’t work.
Part of the bigger picture - We build paid to amplify your organic and support the wider marketing, so every channel moves in the same direction.

Want your paid social spend to work as hard as you do? Let's talk. Show us what you're selling and we'll show you the return worth chasing.

Speak To Our Team

What's Included in Paid Social.

Our paid social advertising covers four core areas, each built to make your budget go further. Running something more specialist? Tell us. We'd love to hear more.

Paid Media Strategy

Who to target, on which platform, with what budget. The plan that stops money leaking before a penny is spent.

Ad Creative & Production

Scroll-stopping creative made in-house. Illustration, video and copy built for the feed, rather than repurposed from your site.

Campaign Management

Daily optimisation of targeting, budget and bids, so spend keeps moving toward what’s working.

Tracking & Reporting

Meticulous measurement of cost, conversions and return, set up so you can see exactly where the budget goes.

How We Run Your Paid Social Campaigns

We pin down the goal and the audience before touching a budget.

A campaign with no clear audience profile is set up to fail.

Social Media in Action - BeU Swindon

BeU Swindon is a free mental health service for children and young people aged 0 to 25 in Swindon. The hard part for paid wasn’t the budget alone, it was reach: getting in front of young people, parents and carers who didn’t yet know the service existed, on the kind of budget a community service can spare.

We built Meta campaigns around the audiences that mattered, with on-brand creative carried straight from the wider BeU project. Tight targeting and daily management held the cost per click down to pennies, so a modest budget reached six figures of people and pulled thousands back to the site, where support was a click away.

What we delivered:

Meta paid campaigns targeting young people, parents and carers across Swindon
On-brand creative produced in-house for the feed
Daily budget and targeting management to keep cost per click low
Paid amplification working alongside the organic and SEO campaigns

The results:

£0.18 average cost per click
15,414 website visits from paid
694,468 Meta paid impressions
171,764 Meta paid reach

See The Full Case Study

Explore More of Our Marketing Work.

Social Media

Organic social that builds an audience worth following.

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SEO

Get found at the top of Google by the people already searching for you.

Explore SEO

Google Ads & PPC

Instant visibility at the top of Google, every click measured & accounted for.

Explore Google Ads

Marketing

See the full breadth of our marketing work.

Explore Marketing

Start Your Paid Social Campaign.

Tell us your goal and your budget, and we’ll show you what paid social could do with both. Senior-led, in-house, and you keep full access to your ad account and the numbers behind it. Let’s make it pay.

Paid Social FAQs.

What does a paid social agency do?

We plan, build and manage paid advertising on social platforms like Meta and TikTok. Strategy, creative and daily optimisation, all aimed at reaching the right people for the least wasted spend.

Do you make the ad creative too?

Yes. Video, illustration and copy are produced in-house, so the ads match your brand and earn the click instead of just filling the slot.

Which platforms do you run paid social on?

Mainly Meta (Facebook and Instagram) and TikTok, with others where they suit your audience. We go where your buyers are, rather than where the budget is easiest to spend.

What’s the difference between paid and organic social?

Organic is the audience you grow over time for free. Paid puts budget behind content to reach people faster and more precisely. Most brands need both, and we run them so they support each other.

How do you measure paid social?

On cost per result, reach and the actions that matter to you, whether that’s clicks, leads or sales. You get honest reporting, including what didn’t work.

How much should I spend on paid social?

Enough to test properly, without guessing at scale. We’ll recommend a starting budget based on your goals, and only scale what the numbers justify.

See the Work. Spot the Difference.

All in-house, all the time.

Every project is managed, planned and carefully crafted by an in-house team of creatives and developers, giving you direct contact with the people at the helm. We collaborate with clients, to bring visions to life.

The Kirkmichael Arms

In the heart of Scotland - The playground of Robert The Bruce. A land of Lions, Legacy and Heritage. Of poets and Kings.

Illustration, web design and development, photography, SEO campaign. Storytelling and brand narrative.

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Moor Hall

The UK's newest Three Michelin Star restaurant, Chef Patron Mark Birchall's imagination made real: a vision of what food, providence and respect for nature should be, built from extraordinary effort, deep knowledge, and a refusal to accept the ordinary.

Web design and development. Illustration and animation. SEO campaign. Storytelling and brand narrative.

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Marwell Zoo

Hero illustration · Animation · Social campaign assets

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Chene Bleu

"From little acorns, mighty oaks grow" - The Chêne Bleu story, told their way

Web design and development. Animated brand film. Storytelling and brand narrative.

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BeU Swindon

BeU SWINDON — BUILDING TRUST AND CONNECTION AROUND YOUTH MENTAL HEALTH

Brand messaging and strategy, filmed hero video, photography, animated illustrations. Bespoke site design and development, SEO campaign, social media management

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Incognito Spirit Company

Launching drinks under the brand of a theatrical cocktail bar experience.

Creative direction, illustration, and packaging design.

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Fortunate Son

Legendary winemaker in California’s Napa Valley.

Illustration, web design and development – brought to life with animation and storytelling.

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Screencraft

Screencraft Display is a name well known to those in the know. Based in Hull, they are makers in the truest sense —
blending high-end industrial production with design thinking, to create point-of-sale experiences that elevate the everyday.

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