Paid social media agency in Southampton: You set the budget. We make and aim the ads.
Facebook, Instagram and TikTok ads that reach the people most likely to book, buy or get in touch. Our Southampton studio makes the ads in your brand's look, aims them at the right people and adjusts them every day.
Trusted by Incognito Spirit Co. and BeU Swindon
engineFacebook, Instagram and TikTok ads, made and managed for you
Anyone can boost a post and watch the numbers climb. What matters to you is whether the money reached people likely to act, and what they did next. We start with who you need to reach, then make the ads and choose who sees them.
Our studio makes the ads in your brand's own look, with illustration, animation, short video and copy, sized for every spot they appear in, from a square post to a full-screen story. For Incognito Spirit Co., the illustrations we made for its labels also ran in its advertising campaigns.
What our paid social covers
- 01
Strategy and audiences
Who to reach, on which platform, with what budget, agreed before anything goes live.
- 02
Ad creative
Illustration, animation, video and copy made in our studio for each place the ad appears.
- 03
Campaign management
Daily changes to who sees the ads, the budget and the bids, so money moves towards what works.
- 04
Tracking and reporting
What you spent, how many people clicked, and the bookings and sales that followed, so you can see where every pound went.
Is paid social right for your business?
Before we suggest a budget, we check a few things with you.
If you'd rather run the ads yourself, we can make them on their own for your team to run.
- 01
People don't know you yet
Paid social reaches people who've never heard of you, chosen by where they live, their age and their interests. If people already search for what you sell, Google Ads may be the better start.
- 02
You have something to show
A new product, a launch or an event gives an ad something worth stopping for.
- 03
You'd rather test first
We begin with part of the budget, try a few ads and audiences, and only spend more on the ones that work.
- 04
You know what a result is worth
A booking, a sale or a sign-up needs a value, so we can show you whether the ads are paying for themselves.
How we run your paid social campaigns
Reaching young people and parents on a community budget
BeU Swindon is a free mental health service for under-25s in Swindon. It needed to reach young people, parents and carers who didn't yet know it existed.
We ran ads on Facebook and Instagram aimed at each of those groups, in the same illustrated style as the website and film we'd made, and adjusted the budget and targeting every day.
The results
- 01
Reach
171,764 people reached, from 694,468 times the ads were shown.
- 02
Visits
15,414 visits to the website, where support is a click away.
- 03
Cost per click
£0.18 on average.
“The Place Beyond proved to be an exceptional partner on the BeU Swindon project. What stood out from the beginning was the depth of research undertaken to truly understand our audiences, exploring the needs, behaviours and motivations of the young people, parents, carers and professionals we wanted to engage, ensuring every aspect of the campaign was built on genuine insight.”
Artwork, photos and film from our studio
Paid social FAQs
What does a paid social media agency do?
A paid social media agency plans, makes and runs your adverts on platforms like Facebook, Instagram and TikTok. That means choosing who should see them and what to spend, making the ads, and adjusting the targeting and budget every day so the money goes to what works. At Beyond, the ads themselves are made in our own studio.
Which platforms do you advertise on?
Mainly Meta, which covers Facebook and Instagram, and TikTok. We use LinkedIn when your buyers are businesses rather than the public. We pick platforms by where your customers spend their time, rather than where the budget is easiest to spend, and we'll tell you if one platform is enough.
Do you make the ads as well?
Yes. Video, animation, illustration and copy are made in our studio by the same team that runs the campaigns, and sized for each place they appear, from feed posts to stories. The people who made an ad are the ones watching how it performs, so they can see what to change.
How much should we spend on paid social?
Enough to test a few ads properly before spending more. Your ad budget goes straight to Meta or TikTok, and our fee covers making the ads and running the campaigns. The cost depends on how many people you want to reach, how many ads we make and how long the campaign runs. We'll suggest a starting budget on a free call.
How do you measure paid social?
By what each result costs you and the actions that matter, whether that's clicks, bookings, sign-ups or sales, with tracking set up before launch. Each report shows what you spent, who it reached and what they did next, including the ads that didn't work, so you can see what your money did.
Can drinks brands advertise on Facebook and Instagram?
Yes, within the rules. Meta requires alcohol ads to follow local law and industry codes, and never to target anyone under 18, or older where local law says so, such as 21 in the US. Some countries, Norway among them, don't allow alcohol ads at all. In the UK, the CAP Code also rules out media where more than a quarter of the audience is under 18.
Can you make the ads for our own team to run?
Yes. For Marwell Zoo's Winter Wonderland and Glow seasons, we drew and animated the campaign artwork and supplied it in every major format, from print to an Instagram story, for the zoo's own team to run. If you want us to manage the campaigns later, the same studio can pick them up.
Do we keep access to our ad account?
Yes. You keep full access to your ad account and to the numbers behind every campaign, so you can see what your money is doing at any time. If you ever want to run the ads yourself, everything we built stays in the account.
Ready when you are
Tell us who you need to reach.
Tell us what you're selling, who you want to reach and the budget you have in mind. We'll reply within one working day and set up a free call to talk it through.
What happens next
- 1You'll hear back from us within one working day.
- 2We'll set up a free, no-obligation call with the people who'd actually do the work. Everything is made in-house.
- 3You get a clear proposal with scope, timeline and cost, usually within a week of our call.
