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Packaging design agency in Southampton: Labels and boxes that print the way you approved.

Labels, boxes and tins for your product, with original illustration and artwork set up to your printer's requirements. One senior team in Southampton takes it from first sketch to the proof you sign off.

Trusted by Incognito Spirit Co., Moosh Vodka and Zouk

TheBeyondengine
OKOur rum needsa costume!Duty free wantsus by spring!Our masala blendneeds a tin.A gift boxfor Christmas!Batch one isin the barrel.The printer needsit by Friday…Can the labelfeel like velvet?> readyPACKAGINGProofssigned offMock-upon packShelfchecked

Packaging design that works on the shelf and at the printer

Your packaging is the one piece of marketing a customer picks up, turns over and takes home. If you're launching a new product, a range or a limited edition, it has to stand out on a crowded shelf and come back from the printer looking exactly as you approved it.

As a packaging design agency, we design the label, the box and the story on them together. Then we stay with the artwork through printing until the finished packs arrive.

What we design

  1. 01

    Spirit labels and boxes

    Bottle labels and outer boxes for rum, gin, vodka and other spirits.

  2. 02

    Beer packaging

    Labels and packs for beer, designed to sit with the rest of your brand.

  3. 03

    Limited editions

    Special releases that should feel like an occasion, with their own boxes and finishes.

  4. 04

    Food packaging

    Tins and packs for restaurant and food brands, such as Zouk's spice tins and chutneys.

01Artwork & print

Will it look the same when it's printed?

A pack that looks right on screen can still go wrong at the printer. A colour shifts, fine foil detail blurs, or a label doesn't quite meet round the bottle. We prepare the artwork ourselves and stay with it until your packs arrive.

  1. 01

    Artwork set up for your printer

    Every surface prepared to your printer's template (the flat shape, or dieline, that folds into your box) and their exact requirements.

  2. 02

    Papers, foils and finishes

    We help you choose materials and finishes, and check how they look and fit.

  3. 03

    Proofs before the full run

    You sign off proofs (test prints) before anything is printed in quantity, so there are no surprises when the boxes arrive.

  4. 04

    Help through production

    We stay in touch with your printer while your packs are made.

Moosh Vodka box
02The process

Our packaging design process, from brief to shelf

  1. 01 / 05

    Product & shelf research

    We get to know your product, your buyer and the shelf you're up against, down to the packs either side of yours.

    You'll see what surrounds you and where your pack can stand out.

  2. 02 / 05

    Pack story & concept

    We find the story your pack tells: its character, its mood and the one detail people remember.

    You agree the idea before any artwork starts.

  3. 03 / 05

    Label & box design

    Artwork, type and shape come together on the real bottle, box or tin, shown as your customer will see it.

    You judge it as a buyer would, before anything is printed.

  4. 04 / 05

    Artwork & proofs

    We set up every surface for your printer and test papers, foils and fit.

    You sign off proofs before the full run is ordered.

  5. 05 / 05

    Print & production

    Final files, checked line by line, go to your printer, and we help you through production.

    The job's done when the real thing is in your hands and looks right.

Incognito spirit boxes beside the Pure Imagination artwork
03A spirits range

Packaging a six-spirit range for Incognito

Incognito is a theatrical cocktail bar, something like a Victorian speakeasy crossed with Alice in Wonderland. When it launched its own range of locally distilled spirits, the packaging had to put that world on a shelf. We designed boxes and labels for six of them, from Spiced Rum to Pink Gin, each with its own illustrated character.

Every box and label was set up and tested for print quality, fit and finish. The range launched as a limited run of special editions, each with a short animation for ads and online, and Incognito Spirits won Global Vodka Masters Gold in 2023.

“It’s been a total pleasure working with Beyond. They took something so hard to convey, and made it look effortless. The vision I had for Incognito was clear – and I’m so happy, so glad I picked Beyond to deliver it. They just got it. It looks and feels exactly right for us.”
Nick Robinson · Incognito Bars and Incognito Spirit Company
The six-box Incognito Spirit Co. range
04The work

More packaging we've designed

05FAQs

Packaging design questions

What does a packaging design agency do?

It designs how your label, box or pack looks and the story it tells, then prepares the artwork so it prints correctly. With us that covers the idea, illustration, label and box design, materials and finishes, and print-ready files for your printer, plus help while it's printed.

Do you print the packaging, or work with our printer?

We work with your printer. We prepare print-ready artwork to their requirements, help you choose materials and finishes, and check proofs with you before the full run. If you haven't chosen a printer yet, tell us when you get in touch and we'll talk it through.

Can you design a whole range?

Yes, and it's often the better brief. Designing the range as a family means every product belongs together on the shelf, and there's room for the next one when it comes. Each product can still have its own colour, character or illustration, so customers can tell them apart at a glance.

Do we need a brand identity before packaging?

It helps, but you don't need one to start. If you already have a brand, we design the packaging to carry it. If you're starting from scratch, we can design both together, as we did for Moosh Vodka, so the brand and the label are made for each other.

Do you design food packaging too?

Yes. Restaurants with a loyal following often sell their own products, and the pack should look like it belongs with the dining room and the website. We design tins and packs with the same care as a spirits label, and the same thinking works for any product that has to catch someone's eye on a shelf.

How much does packaging design cost in the UK?

It depends on the format and the size of the range. One label is a much smaller job than six products with boxes and an animation for each. Special finishes, new illustration and the number of pack sizes make a difference too. Tell us what you're planning, and we'll agree the scope with you on a free call before any work begins.

How long does packaging design take?

That comes down to the size of the job and what else is in the studio. Most packaging has a hard date behind it, such as a print slot, a retailer deadline or a launch, so tell us yours when you get in touch and we'll be straight about what's possible.

Who owns the packaging designs?

You do. The final artwork and design files are yours, and we confirm ownership in writing as part of the project. You can reprint, reorder or extend the range with whichever printer you choose, and if you come back to us for the next product, we start from the files you already own.

Do you work with drinks brands in Southampton and Hampshire?

Yes. From our Southampton studio we design packaging for established drinks and food brands in Hampshire and the rest of the country. You work directly with the designers preparing your artwork, and we'll work alongside your printer, wherever it happens to be based.

Ready when you are

Tell us about your product.

Tell us about your product, the shelf it's going on and your print date if you have one. We'll reply within one working day and set up a free call to talk it through.

Goals – target audience – competitors – timelines – inspiration

No obligation. We reply within one working day.

What happens next

  1. 1You'll hear back from us within one working day.
  2. 2We'll set up a free, no-obligation call with the people who'd actually do the work. Everything is made in-house.
  3. 3You get a clear proposal with scope, timeline and cost, usually within a week of our call.
06Related services

Explore more of our creative work

Our work, one studio.

Every project here was made in-house.

The designers, illustrators, photographers and developers behind these work together in our Southampton studio, and they’re the people you’d talk to about yours.

The Maison Roux brand film, filmed by Beyond at The Waterside Inn in Bray

Maison Roux

Alain Roux's whole house, filmed and brought together on one website.
Website design and build, two days of filming and a brand film for Maison Roux, the house of three-Michelin-star chef Alain Roux: The Waterside Inn, Brasserie Roux, the Alain Roux Culinary School and the Alain Roux Boutique.
The Kirkmichael Arms

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Marwell Zoo campaign artwork of a glowing star-covered giraffe and fairy in an enchanted night-time forest

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Incognito Spirit Co Strawberry and Raspberry Gin poster on an illuminated bus shelter at night

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Creative direction, illustration, and packaging design.
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Screencraft

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Incognito gin gift box packaging beside Pure Imagination key art with a lion character

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Indulging the imagination of a beautifully unique bar experience.

All illustrations and menu designs, packaging design, animations, web design and build.
Moosh Vodka Hero

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Creative Direction, Branding, Illustration, Packaging.
Fantastical collage artwork for Zouk Tea Bar with a winged figure, lush gardens and glowing lanterns

Zouk Tea Bar Manchester

Manchester’s Icon of Indian and Pakistani cuisine.

Illustration, animation, web design and build, SEO, packaging design, photography, video and experiential marketing.

Let’s Go Beyond.

Frobisher House
Nelson Gate
Southbrook Road
Southampton
SO15 1GX

02382 449742

hello@theplacebeyond.com

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